isbn0131865919

Reader' Reviews

Worked for class but was given an illegal copy that I could not sell / / 2010-02-18
I had to purchase this book for a marketing class. The price was great, but the copy that was sent to me is an "instructor review copy" - the kind publishers send for free to professors who are shopping for a book for their class. The copy is supposed to be either kept or sent back to the publisher and is illegal to sell, but this is the version I recieved (with the professor's name marked out in black marker). While the book worked fine for my class, I could not get any money back on it. The campus bookstore told me to report the seller and get my money back, but it was already past the deadline to make a claim through amazon and the seller has not returned my emails in 2 months.

If you get a book that says "Instructor Review Copy" at the top - make your claim right away and get your money back!

marketing an introduction / / 2009-11-12
I received the book just in time for the class. The book is in great shape.

Good condition was not promised, deceitful seller. / / 2009-10-26
When I received the product, I realized that book was heavily Filled with highlighting marks. The seller described the item to be new and was in mint condition, however the pages were vandalized by higlighting marks which was not mentioned. The seller proved that he/she is not a reliable seller and not trustworthy, buyers should beware.

Marketing: An Introduction (9th Edition) / / 2009-10-06
Faster delivery time then stated and book was in great condition. Wonderful doing business with this seller!!

Good Book / / 2009-10-02
I'm taking marketing 101 and so far this book has been easy to read and covers all the latest companies and products.