image of Marketing: An Introduction

Marketing: An Introduction
by Gary Armstrong Philip Kotler

Publisher: Prentice Hall
Publish Date: 2006-03-09
Format: Paperback , 656 pages
isbn-10: 0131865919 isbn-13: 9780131865914
Edition: 8th



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Editorial Review

How do we get you moving? By placing you--the customer--in the driver's seat. Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy. Fasten your seatbelt. Your learning journey starts here! www.prenhall.com/kotler